Cylance sponsors The Women's Tour and The Tour of Britain
26 January 2017 09:00am
Cylance Pro Cycling rider Alison Tetrick on the podium during the 2016 Women's Tour
Cylance® Inc., the company revolutionising cybersecurity with the practical application of artificial intelli-gence to prevent the most advanced cyber threats, are the latest global brand to sponsor The Women's Tour and The Tour of Britain, the UK's leading professional cycling events for women and men.
We are delighted to welcome Cylance as an innovative, digitally focused brand, to be sponsors of both The Tour of Britain and The Women's Tour.
Based in California and creators of the world's first antivirus software built on artificial intelligence and machine learning, Cylance is title sponsor of Inspire Sports LLC-owned men's and women's UCI profes-sional cycling teams known as Cylance Pro Cycling. The women's team includes British Olympic Gold medallist Dani King and Women's Tour stage winner Rossella Ratto.
In addition to branding and digital rights across both events, Cylance Inc. executives and guests will enjoy VIP hospitality at all stages of the 2017 events. The Tour of Britain and The Women's Tour also provide a platform for Cylance to engage directly with the millions of spectators at these free-to-attend events.
"Cylance is proud to sponsor The Tour of Britain and The Women's Tour," said Stuart McClure, president and CEO of Cylance. "Helping world-class athletes like our Cylance Pro Cycling teams compete in leading events around the globe is important to us and we look forward to seeing who will take the podium for each event this year."
Commenting on the partnership, Alastair Grant, Commercial Director for race organisers SweetSpot Group said; "We are delighted to welcome Cylance as an innovative, digitally focused brand, to be sponsors of both The Tour of Britain and The Women's Tour. That an international brand such as Cylance has chosen The Tour of Britain and The Women's Tour shows the importance of both races and their global reach for our partners."
The Women's Tour is the UK's biggest professional women's cycle race and a part of the UCI Women's World Tour, taking place between Wednesday 7 and Sunday 11 June 2017.
The Tour of Britain is British Cycling's premier road cycling event, giving cycling fans the opportunity to see the world's best teams and riders competing on their doorstep, taking place between Sunday 3 and Sunday 10 September 2017.
You can relive Cylance Pro Cycling's Alison Tetrick's epic solo break on Stage One of the 2016 Women's Tour in the stage highlights, available to watch here.
Watch the promo video for the 2017 edition of The Women's Tour, which takes place from Wednesday 7 to Sunday 11 June. Featuring four stages in the Heart of England in Northamptonshire, Warwickshire, Staffordshire and Derbyshire before the fifth and final stage takes place on an iconic circuit in the centre of London.
Mayor of London Sadiq Khan launched the 2017 Women's Tour at City Hall in London, alongside Olympic Gold medallist Katie Archibald of Team WNT and Drops' London rider Abi Van Twisk. The trio were in front of the world famous backdrop of Tower Bridge with Women's Tour Race Director Mick Bennett to officially unveil the five stages for the UCI Women's WorldTour event.
Look back on the 2016 edition of The Women's Tour and review some of the amazing facts and figures to come from Britain's biggest women's cycling event. This year's race was a part of the new-for-2016 UCI Women's WorldTour, and with it was bigger and better than ever before.