Cylance sponsors The Women's Tour and The Tour of Britain
26 January 2017 09:00am
Cylance Pro Cycling rider Alison Tetrick on the podium during the 2016 Women's Tour
Cylance® Inc., the company revolutionising cybersecurity with the practical application of artificial intelli-gence to prevent the most advanced cyber threats, are the latest global brand to sponsor The Women's Tour and The Tour of Britain, the UK's leading professional cycling events for women and men.
We are delighted to welcome Cylance as an innovative, digitally focused brand, to be sponsors of both The Tour of Britain and The Women's Tour.
Based in California and creators of the world's first antivirus software built on artificial intelligence and machine learning, Cylance is title sponsor of Inspire Sports LLC-owned men's and women's UCI profes-sional cycling teams known as Cylance Pro Cycling. The women's team includes British Olympic Gold medallist Dani King and Women's Tour stage winner Rossella Ratto.
In addition to branding and digital rights across both events, Cylance Inc. executives and guests will enjoy VIP hospitality at all stages of the 2017 events. The Tour of Britain and The Women's Tour also provide a platform for Cylance to engage directly with the millions of spectators at these free-to-attend events.
"Cylance is proud to sponsor The Tour of Britain and The Women's Tour," said Stuart McClure, president and CEO of Cylance. "Helping world-class athletes like our Cylance Pro Cycling teams compete in leading events around the globe is important to us and we look forward to seeing who will take the podium for each event this year."
Commenting on the partnership, Alastair Grant, Commercial Director for race organisers SweetSpot Group said; "We are delighted to welcome Cylance as an innovative, digitally focused brand, to be sponsors of both The Tour of Britain and The Women's Tour. That an international brand such as Cylance has chosen The Tour of Britain and The Women's Tour shows the importance of both races and their global reach for our partners."
The Women's Tour is the UK's biggest professional women's cycle race and a part of the UCI Women's World Tour, taking place between Wednesday 7 and Sunday 11 June 2017.
The Tour of Britain is British Cycling's premier road cycling event, giving cycling fans the opportunity to see the world's best teams and riders competing on their doorstep, taking place between Sunday 3 and Sunday 10 September 2017.
You can relive Cylance Pro Cycling's Alison Tetrick's epic solo break on Stage One of the 2016 Women's Tour in the stage highlights, available to watch here.
Take a look back at some of the brilliant riders that we had wearing the race jerseys across the 5 days of The Women's Tour 2016. A big thank you to all of our jersey sponsors Aviva, Chain Reaction Cycles, Strava, Adnams & Stoke-on-Trent European City of Sport for helping make it all possible!
We spent the whole of Stage 4 of the 2016 Aviva Women's Tour from Nottingham to Stoke-on-Trent going behind the scenes with the Canyon//SRAM team. Find out what a day in the life of a team looks like from start to finish, including how the riders prepare for a race, what happens in the peloton and race convoy when there's a crash and what it's like in the team car when your team are chasing down a breakaway group.
With both of Northamptonshire's Barnes sisters competing in the Aviva Women's Tour together for the first time, we sat down with both Hannah and Alice to find out more about them, and to get them to answer questions about each other.